I am currently Executive Creative Director at Instrument with a passion for connecting the dots between strategy, storytelling, and cutting-edge design. I hold an MFA from Yale and a postgrad in Emerging Design from UPenn—experiences that grounded my belief that great design is born from rigorous research and bold experimentation.

Over the last 15 years, I have had the privilege of leading creative strategies for pretty awesome brands including Nike, Google, LVMH, and Shiseido. My journey has taken me through cool agencies like Hugo & Marie, Havas, and Red Antler, where I’ve honed my expertise in tech, fashion, beauty, and luxury.

My goal is simple: to bridge strategic business goals with original, high-impact visuals. whether I am directing a global campaign or defining a new brand identity, I focus on fostering innovation and empowering my teams. I am deeply passionate about collaboration and constantly seek to challenge myself alongside talented, inspiring individuals to achieve transformative outcomes.