I worked on the content strategy and design execution for Gap's social media presence, overseeing end-to-end content creation across their Kids, Women's, and Men's divisions. By directing both lifestyle photoshoots and digital asset production, I helped craft engaging campaigns for major retail moments like Back to School, Holiday Gifting, and year-round brand activations. The resulting content seamlessly blended Gap's classic, approachable aesthetic with dynamic storytelling to elevate their online presence and drive audience engagement.